The mission of the Junior Lumberjacks Youth Hockey Association is to:
- Provide Association players with quality coaching staff, skill appropriate training and competition, where players will have the opportunity to develop to their highest potential in athletic and team skills;
- Provide ice hockey programs and leagues from Recreational (House) through Bantam, and camps and educational clinics to participants within Muskegon County and surrounding areas;
- Instill the values of team spirit, sportsmanship and fair play;
- Hold Association players accountable academically and provide the opportunity to develop their leadership and citizenship skills;
- Provide an environment where each player, regardless of age, race, sex, religion, or ethnic background, is treated fairly, with respect, and in a positive, supportive manner;
- Conduct operations with a level of fiscal responsibility, which will ensure the viability of the organization for the future;
- Foster safety, fairness, and fun.